Japan kept on producing Stratocasters, but in 1988 the MIJs were “upgraded” to Fender. Consequently, for market logic, the Squier brand had become exclusively Korean since 1988. The Squier Standard Stratocaster, with the plywood body, had a very competitive price, unlike previous Fenders. The new guitars made in Korea were first built in the Samick, Young Chang and Sung-Eum factories. Fender, in order to compete with these copies, decided in 1987 to start producing new cheap guitars in Korea, at the beginning, for a very short period under the Fender brand, and immediately after under the Squier brand, which until now had only been used in Japan. Towards the end of the 1980s, the market was invaded by a large quantity of Korean guitars, even cheaper than those made in Japan, such as the Merlin Sidewinder.
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